DEEP ROOTS: LEGALIZATION (PT.3)
The landscape of cannabis in Canada shifted dramatically when Prime Minister Trudeau announced in 2015 that legalization was forthcoming. In 2016, the government established a task force and regulatory framework to guide legalization and regulation. While outdoor cultivation initially faced resistance, it was ultimately included, along with hemp-based CBD, in the finalized regulations.
On October 17, 2018, cannabis was legalized nationwide. We began with a research and lab licence, which later expanded into both processing and outdoor cultivation licences. With this foundation, we decided to take a different approach launching WholeHemp, the first Canadian brand dedicated exclusively to hemp-based CBD. At the same time, we planted our first outdoor crop on our farm in Trent Hills.
Building on our expertise and commitment to therapeutic cannabis, we developed balanced products by blending our higher-THC Abide flower with WholeHemp CBD flower. Today, in 2025, Abide and WholeHemp offer full collections designed to help consumers find their own balance. We are proud to have expanded beyond Ontario, with products now available in provinces across the country.