WHOLEHEMP CANNABIS JOURNEY
The road to playing in the legal cannabis game in Canada is long, hard and full of surprises at the best of times. Throw COVID into the mix and it becomes downright unpredictable.We started our first hemp company in 1995 and registered our first hemp variety with Health Canada in the early 2000’s. In 2013, we received a letter to build an indoor growing space under the newly formed MMPR medical cannabis regulations. Our plan, like so many others, was to build an indoor, legal grow-op…until fate intervened. Our first building fell through, but we were prepared. We amended our application towards the new building we had purchased for this very purpose. It was then that we learned a new building meant a new application. Needless to say, we were unceremoniously kicked to the back of the line.
This twist of fate led us to reevaluate the whole business of cannabis and its ecological impacts. We knew how well hemp grows outdoors so why, we asked ourselves, was the whole industry growing indoors or in greenhouses? Why wasn’t more attention being focused on the CBD potential of hemp?
